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Since 2005, we’ve dedicated ourselves to transforming the online shopping landscape, empowering readers to make informed decisions. We are a diverse team of journalists, technologists, futurists, philosophers, artists, and activists, committed to transparency and consumer advocacy.
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Our Mission of Radical Transparency
The rigged system relies on hidden information and backdoor deals between brands and publishers. When publishers skew toward profits vs. honest journalism, the consumer loses. We believe the best way to create change is through total commitment to transparency.
How we test the testers
A Publication Trust Rating assesses the trust of an expert site, and it serves as the bedrock for the weighting of the Expert Scores and Score Confidence. Expert sites can be complex and feature diverse ranges and types of content apart from each other, so to be as thorough and accurate in scoring as possible, we have to first calculate a publication’s Category Scores.
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