Not all watches are created equal, and while many are worth cherishing, there are some timepieces that you might want to think twice about. This list breaks down 15 watches that fall short in various ways and offers expert insights from places like Fratello and Lonely Wrist on why they might be better left on the shelf.
15. MVMT Watches
MVMT watches are often criticized for their subpar quality relative to their price. Despite being marketed as affordable luxury timepieces, they frequently feature low-cost materials like mineral glass and basic quartz movements, which are far less durable and precise than those found in similarly priced competitors.
While their minimalist designs appeal to some, they lack the heritage of established watchmakers and the bespoke craftsmanship of plucky upstarts. The brand’s heavy reliance on influencer marketing has also drawn criticism for inflating perceived value without delivering on performance.
14. Blancpain Swatch Collaboration
The Blancpain Swatch collaboration has definitely caught people’s attention, but not all of it is good. Priced at about $400, it’s often criticized for its bulky design—it’s been compared to wearing a dinner plate on your wrist. Sure, it features an automatic movement, but here’s the catch: it’s not serviceable. So, if Swatch stops producing this movement, you could end up with a pricey paperweight.
On top of that, it’s made from plastic, which doesn’t scream durability or value. For this price, you’d expect a more premium feel. While the Moon Swatch has its fans, the Blancpain version may be one to pass on.
13. Fake Watches
Opting for a fake watch might seem like a shortcut to luxury, but it comes with serious risks. Counterfeit watches not only lack the craftsmanship of the real deal, but they can also put you in danger. People have been targeted for their fake watches, leading to theft and worse.
Plus, financially, it’s a bad deal. You lose your money on something without value, and you miss out on the satisfaction of owning a genuine piece of horology. It’s always better to save up for an authentic watch rather than taking a shortcut with a counterfeit.
12. Diesel Watches
Diesel watches have gained popularity for their bold designs, but they have earned a reputation for low quality.
Many customers report issues with durability and longevity, including watches losing time, components breaking or falling off, and subpar build quality. The materials used often show signs of wear and tear quickly
11. Cartier Santos Dual Time
The Cartier Santos Dual Time looks stunning, but when it comes to value, it leaves much to be desired. Priced at $9,000, it uses a $350 Selita movement. That’s a pretty big drop-off in quality, especially for a watch in this price range. Plus, Cartier isn’t exactly upfront about this movement, so many buyers don’t realize they’re overpaying.
The size is another issue—this one’s meant for larger wrists, making it less wearable for many people. Given the price and the less-than-ideal movement, the Cartier Santos Dual Time might be worth skipping.
10. Vintage Watches from Unreliable Dealers
Buying vintage watches can be exciting, but it’s also a risky game if you’re not careful. There are plenty of scammers out there selling over-polished pieces or watches with incorrect parts. This not only diminishes their value but can lead to some real disappointment.
The key here is to buy from trusted dealers. Do your homework, and don’t rush into a purchase. Vintage watches can be beautiful additions to any collection, but only if you buy with caution.
9. Tissot PRX
The Tissot PRX has been a hit with many, but it’s not without its issues. One of the biggest complaints is how easily it scratches. Many owners report visible wear just months after buying it, which can be frustrating for those who care about aesthetics.
Plus, the PRX is becoming so common that it’s lost a bit of its uniqueness. If you’re after a watch that stands out, the PRX may not be the best fit. It’s worth considering other options if you’re looking for something that won’t blend into the crowd or show wear so quickly.
8. Fashion Watches
Brands like Daniel Wellington and Filippo Loreti are often cited as watches to avoid.
These fashion watch brands typically offer low-quality products at inflated prices, relying heavily on marketing rather than craftsmanship. They often use cheap materials and movements while charging premium prices.
7. Buying the Cheapest Watch
Whether you’re shopping for vintage or modern watches, going for the cheapest option is often a mistake. Low-priced models can come with over-polished parts or incorrect components, which seriously hurt their value and function. This is especially risky in the vintage market, where authenticity is everything.
Instead of settling for the lowest price, invest a little more in a better-quality watch. You’ll enjoy it more, and it’ll hold its value much better in the long run.
6. Oversized Watches
Oversized watches—often called “dinner plate” watches—can make a bold statement, but they’re not for everyone. Many new collectors are drawn to these large timepieces, only to find them uncomfortable or out of proportion with their wrists.
The key is finding a watch that fits you. If you’re unsure, try on a few different sizes before making a decision. A well-fitted watch not only looks better but feels more comfortable throughout the day.
5. Invicta Watches
While some Invicta models like the Pro Diver are considered decent, the brand overall has a reputation for low quality among watch enthusiasts.
Issues reported include problems with movement accuracy, subpar materials, inconsistent quality control, loose bezels, unreliable crowns, and easily scratched crystals. Additionally, Invicta watches are known for their often oversized cases, which can be uncomfortable to wear.
4. Full Metal G-Shocks
G-Shocks are known for their toughness and functionality, but the full metal versions often come with a steep price tag—some even exceed $1,000. While the full metal design is appealing, it may not justify the cost compared to traditional G-Shocks that offer the same toughness at a fraction of the price.
If you’re drawn to G-Shocks, it’s worth considering more affordable options that still deliver the durability you need. A premium price tag doesn’t always mean better value.
3. Influencer Recommendations
In a social media-driven landscape, it’s easy for influencers to sway your watch-buying decisions. But just because a popular figure endorses a timepiece doesn’t mean it’s the perfect match for you. Their recommendations might not align with your personal style, needs, or budget. It’s always a good idea to do your own research and consider what truly suits you before making a purchase.
Take their recommendations with a grain of salt. Do your own research, and if possible, try the watch on before buying. Your personal taste and experience matter more than any influencer’s opinion.
2. Watches Are Not Investments
Many people buy watches thinking they’ll appreciate in value over time, but this is often a misconception. Even the CEO of Rolex has emphasized that watches shouldn’t be viewed as investments. While some watches do increase in value, it’s not the norm.
Instead, focus on buying watches for the craftsmanship and the joy they bring. Shift your mindset from seeing them as financial assets to appreciating them as art, and you’ll find far more satisfaction in your collection.
1. Always Look for Deals
While it’s not wise to go for the cheapest option, it’s always smart to look for deals. Many retailers offer discounts or promotions, allowing you to save on high-quality timepieces. Finding a good deal can make all the difference, especially when you’re looking at higher-end watches.
Do your research and keep an eye out for promotions. With a little patience, you can add to your collection without breaking the bank.
