Why it matters: Steam, the leading digital game distribution platform, has implemented a significant change in its purchasing process, clearly informing customers that they are buying licenses rather than owning games outright. This move reflects growing concerns about digital ownership and consumer rights in the gaming industry.
A new era of transparency: As of October 11, 2024, Steam now displays a notice in its shopping cart stating: “A purchase of a digital product grants a license for the product on Steam.”
- This change comes ahead of California law AB 2426, set to take effect in 2025, according to Eurogamer.
- The notice is being displayed globally, not just in California.
California law AB 2426 at a glance:
- Mandates clear disclosure that digital purchases are licenses, not ownership.
- Prohibits terms like “buy” or “purchase” without explaining licensing limitations.
- Non-compliant companies could face fines for false advertising. (Engadget)
Impact on gamers:
- Highlights that access to games can be revoked by publishers.
- Particularly relevant for online-only games that can become unplayable if servers shut down.
- Recent incidents, like Ubisoft removing “The Crew” from players’ libraries, underscore the importance of this disclosure.
Consumer protection in focus:
- The change doesn’t alter the nature of digital ownership but promotes awareness.
- Users are directed to the Steam Subscriber Agreement for full terms and conditions.
- Reflects a broader movement toward consumer protection in digital media markets.
Looking ahead: As digital distribution continues to dominate the gaming industry, the conversation around ownership and consumer rights is likely to intensify.
- Other digital storefronts may implement similar notices.
- The gaming community may push for more permanent solutions to digital ownership issues.
While Steam’s new notice doesn’t solve the underlying challenges of digital ownership, it marks an important step towards greater transparency in the gaming industry. As consumers become more aware of the nature of their digital purchases, it may lead to broader discussions about the future of game ownership and preservation in the digital age.
