Some concepts are so bold and imaginative that they almost redefine the future of driving. This article explores five concept pickups that never quite made it to the streets. From F1-inspired super-utes to a truck that’s basically just a rolling box, these trucks certainly made a statement – but not all of them made the right one to gain support.
1963 Studebaker-Westinghouse Pickup Truck Concept – Exterior
The 1963 Studebaker-Westinghouse Pickup Truck Concept was a glimpse into what could have been one of the last hurrahs for Studebaker before its closure. This truck was all about simplicity and utility, featuring a no-frills design that aimed to keep costs low while maximizing functionality. The cab-over-engine layout allowed for an impressive eight-foot bed while maintaining a compact size, making it ideal for urban deliveries.
1963 Studebaker-Westinghouse Pickup Truck Concept – Interior
With a straightforward body design and a lean-forward windshield for better visibility, this truck was practical and innovative. Unfortunately, just as excitement built around this concept, Studebaker closed its South Bend complex in December 1963, leaving this remarkable design in the realm of what could have been.
1990 GMC Transcend – Side
Fast forward to 1990, and we encounter the GMC Transcend, a pickup that looked like it drove straight out of a sci-fi movie. This concept turned heads at the auto show with its striking raspberry over magenta paint job and a seamless design that blended the cab and bed into one cohesive unit.
1990 GMC Transcend – Rear
The standout feature was its remote-controlled retractable hardtop, which added a futuristic twist to the driving experience. Inside, the two-seat cockpit was adorned with a mix of leather and cloth, enhancing its modern vibe. Built on the robust GMC Sierra chassis, the Transcend was a bold statement of automotive experimentation, showcasing the potential for innovation in truck design.
1991 Isuzu Como – Front
Next, we have the 1991 Isuzu Como, a vehicle that combined the thrill of Formula 1 racing with the serene beauty of Italy’s Lake Como. Designed by Simon Cox, this pickup was powered by a 740-horsepower V12 engine, the same type found in high-performance Formula 1 cars. The engine was strategically placed behind the cabin, shifting weight distribution for optimal performance.
1991 Isuzu Como – Rear
With its massive wheels and eye-catching design, the Como was a spectacle on wheels. However, Isuzu recognized that this beast was better suited for the realm of dreams than the production line, ultimately focusing on more practical vehicles.
1996 Citroen Berlingo Coupe de Plage – Exterior
The 1996 Citroën Berlingo Coupe de Plage was a nod to leisurely days and adventurous spirits. This concept was designed with a focus on fun and practicality, featuring a flat platform in the back for gear or even a makeshift bed for stargazing. With its friendly grill and narrow headlights, it was the perfect companion for beach outings.
1996 Citroen Berlingo Coupe de Plage – Interior
The spacious interior boasted tall seats and large windows, creating an airy atmosphere. Powered by a 1.8L engine, the Coupe de Plage was designed for adventure, offering enough room to store 23.4 cubic feet of equipment. This concept captured the essence of carefree living, even if it never made it to the market.
1998 Dodge Big Red Truck Concept – Exterior
Finally, we arrive at the 1998 Dodge Big Red Truck Concept, a powerful blend of toughness and cutting-edge technology. This truck featured a groundbreaking 24-valve turbo diesel engine, delivering 460 lb-ft of torque and 235 horsepower.
1998 Dodge Big Red Truck Concept – Interior
The interior was designed for comfort, with leather seats and a rear audio system for entertainment on long drives. The exterior was equally impressive, showcasing a bold Dodge Flame red finish and innovative features like self-cleaning exhausts and a fifth-wheel hitch for serious towing. The Big Red Truck was Dodge’s vision of the future, representing a commitment to evolving truck design while maintaining the brand’s rugged identity.
