Google is set to launch a game-changing AI feature in Chrome that will make comparison shopping a breeze. The new “tab compare” feature uses generative AI to pull product data from open tabs, allowing you to easily compare items across multiple websites. Say goodbye to the hassle of switching between tabs and hello to a streamlined shopping experience.
The “tab compare” feature will be rolling out to Chrome for desktop users in the U.S. over the next few weeks. It works by summarizing product data from up to 10 open tabs into a single, easy-to-read table. The AI automatically identifies the most relevant attributes for comparison, depending on the product category.
But that’s not all. Chrome VP Parisa Tabriz envisions the feature expanding beyond just shopping comparisons. In the future, you could use “tab compare” to compare travel information, university details, and more. As Mac Rumors reports, it’s part of a broader set of AI-powered features in Chrome, including Google Lens and natural language search, designed to enhance your browsing experience.
While the feature offers clear benefits in terms of convenience and time-saving, some users may have concerns about data accuracy and the impact on independent publishers. However, Google emphasizes that the feature is optional and comes with privacy settings to give you control over your data.
The official Google blog post announcement provides more details on the rollout timeline and the availability of other AI-powered features in the latest Chrome update. As AI continues to shape the future of web browsing, the “tab compare” feature is just the beginning of a new era of online shopping and information gathering.
How “Tab Compare” Works
You can say goodbye to the hassle of juggling multiple tabs when comparison shopping online. Chrome’s new “tab compare” feature uses generative AI to pull product data from your open tabs and summarize it into a single, easy-to-read table. This means you can quickly compare prices, specs, and reviews without constantly switching between tabs.
The feature does have some limitations, though. According to The Verge, it can only compare up to 10 items at a time, as the column layout doesn’t scale well beyond that. And the specific attributes it targets will depend on the product category. But Google’s AI will automatically try to identify the most important details to include.
So whether you’re shopping for a new laptop, a pair of sneakers, or a gift for a friend, “tab compare” aims to make the process a whole lot smoother. It’s like having a personal shopping assistant right in your browser, helping you find the best deals and make informed decisions.
Potential Expansion and Integration
The “tab compare” feature has the potential to expand beyond just shopping comparisons. Chrome VP Parisa Tabriz envisions it being used to compare other types of information, like travel details or facts about universities.
Imagine planning a vacation and having all the relevant information from multiple tabs neatly summarized in one place. Or researching colleges and easily comparing key details like tuition, majors offered, and campus life.
This feature also integrates with other AI-powered tools in Chrome. Google Lens lets you search for what you see on your screen, while natural language search allows you to find previously visited sites using conversational phrases.
These features work together to create a more intuitive and efficient browsing experience. They showcase Google’s commitment to leveraging AI to enhance how we find and compare information online.
Image credit: Google
