Google began internal testing of a new “AI Mode” for Search today, marking a significant shift toward conversational AI-powered search experiences that could fundamentally change how users find information online.
Why it matters: The introduction of AI Mode fundamentally transforms Google’s traditional search interface by enabling users to ask complex questions and receive detailed responses, positioning the company to compete more directly with ChatGPT while maintaining its search market dominance.
Technical Features: The new AI Mode leverages a custom version of Gemini 2.0 to provide advanced search capabilities that go beyond simple keyword matching. The system introduces several key innovations:
- Processes complex, open-ended queries
- Enables natural follow-up questions
- Organizes information into digestible summaries
User Experience: Google has designed the new interface to make complex searches more intuitive while maintaining access to traditional search features. The system provides:
- Full-screen chat-like interface
- Voice input support on mobile
- Integrated web exploration tools
Sundar Pichai, Google CEO: “As AI continues to expand the universe of queries that people can ask, 2025 is going to be one of the biggest years for search innovation yet” source
Looking Forward: While currently limited to internal testing among U.S. employees, Google plans to launch AI Mode publicly later this year as part of its broader strategy to integrate AI across its search products.
