Why it matters: Mattel faces a significant quality control issue after releasing movie tie-in dolls for “Wicked” with packaging that accidentally directs children to an adult website instead of the official movie site. The news comes via NPR, and this error affects products marketed to children as young as four years old.
The Error: The dolls’ packaging mistakenly lists “wicked.com” instead of “wickedmovie.com,” leading to an age-restricted adult entertainment site. Mattel has initiated immediate action to remove affected products from retail shelves and online stores.
- Incorrect web address printed
- Products sold nationwide
Market Response: According to THR, the manufacturing error has created an unexpected secondary market, with some collectors paying up to $250 for dolls that normally retail between $25 and $40. Online marketplaces like eBay have seen listings at significantly inflated prices.
- Original price: $25-$40
- Resale value: Up to $250
Consumer Safety: Mattel advises parents who purchased the dolls to either discard the packaging or cover the incorrect web address. The company has established a customer service response to address concerns and provide guidance.
