In a move to strengthen its relationship with its community, Nintendo has unveiled a new smartphone application called “Nintendo Today.” Announced during the March Nintendo Direct stream on March 27, 2025, this app aims to serve as a daily hub for Nintendo enthusiasts, providing timely updates and exclusive content related to their favorite game franchises.
Why it matters: The launch of Nintendo Today represents a change in how Nintendo communicates with its fanbase, offering a more direct and personalized approach to sharing news and updates about its products and events.
Key Features of Nintendo Today:
- Animated Calendar: The app features a daily animated calendar showcasing popular Nintendo characters. Users can choose from five game series themes: Super Mario, The Legend of Zelda, Animal Crossing, Splatoon, and Pikmin.
- Personalized Content Delivery: Nintendo Today delivers a variety of content, including the latest news, video content, and manga, tailored to the user’s favorite game franchises and previously played games.
- Event Scheduling: The app provides information on Nintendo-related events, including game release dates, in-game events, and upcoming Nintendo Direct presentations. Users can filter and sort events based on games and event types.
- Widgets and Customization: Users can add widgets to their device’s home screen for quick access to the calendar and latest content. The app also offers wallpapers to match the widget design for further customization.
Shigeru Miyamoto, a legendary figure at Nintendo, introduced the app during the Nintendo Direct, emphasizing its role in direct communication with fans. “It functions like a daily calendar,” Miyamoto explained, highlighting its convenience for tracking various Nintendo events.
Nintendo Switch 2 Connection: The timing of the app’s release is particularly noteworthy, as it comes just ahead of the highly anticipated Nintendo Switch 2 announcement. Miyamoto confirmed that following the April 2 Nintendo Direct focused on the Switch 2, the app will deliver daily updates about the new console and its games.
Accessibility and Requirements: Nintendo Today is available for free on both iOS and Android devices. Users need to have a free Nintendo Account to access the app’s features.
Looking Ahead: As Nintendo continues to expand its presence beyond traditional gaming platforms, including ventures into theme parks and film productions, Nintendo Today could play a crucial role in keeping fans informed about these diverse initiatives.
The launch of Nintendo Today aligns with the company’s broader strategy to enhance user engagement and maintain a strong connection with its community. By providing a centralized platform for news, events, and exclusive content, Nintendo aims to keep its fanbase more engaged and informed than ever before.
As the gaming industry becomes increasingly competitive, direct communication channels like Nintendo Today may become essential tools for companies looking to maintain customer loyalty and excitement around their brands.
