iMore

iMore is a broad Apple review publication specializing in Apple and tech. Launched in 2007, this publication operates under Future PLC from Bath, United Kingdom. With a trust rating of 40.06% across 25 of the 30 categories we investigated, iMore ranks in the 67th percentile among broad publications. It earned passing trust ratings in 5 categories, including Electric Bikes and Electric Scooters. We found fake testing in seven categories: headphones, air purifier, computer monitors, speakers, projectors, drones, and TVs. Based on its testing practices and overall trust rating, iMore earned a “Fake Tester” classification. The publication generates revenue through clear affiliate disclosures and sponsored content while operating without advertisements.