Which?

Which? is a General Review site founded in 1957 that’s based in London, England, United Kingdom. They earned an average Trust Score of 68% for 11 categories out of 15 we evaluated. As a result, they are a trusted publication that publishes reliable product reviews.

Most of their categories feature real world photos, quantitative test results, and category-specific test methods. They also provide video reviews. They could use more real world photos featuring equipment or charts of test results though. For their general content, they provide many foundational details like an in-depth scoring system, ethics statement, no ads, feature comparison tables, and interactive product tables They make their money off affiliate programs, user subscriptions, and paid traffic..